Rip off the plaster

When rebranding becomes necessary, do it decisively, exhaustively and quickly.

Issue № 115 | London, Sunday 10 November 2024

Welcome to your Trump-free corner of the Internet. Read on to learn why:

① Easy and memorable beats distinctive and clever.

② Your name is not your brand.

③ Wealth managers need to understand private markets.

④ Banks should optimise their resource allocation for growth and stability.

⑤ AI and personalisation are set to boost the effectiveness of B2B advertising.

⑥ The tension over return-to-office policies shows no sign of abating.

⑦ The financial markets of the future depend on digital money.

📸 But first, flashback to last week when I told you that Google will be facing real competition in search. This week, ChatGPT launched its search product.