Make them laugh, make them cry...

Why tone of voice and humour - so critical to successful marketing campaigns - should be tested by their intended audience

Good morning, dear reader! Here is the week’s news likely to impact you, delivered with insight on why it matters and ideas on what to do about it.

📸 But first, flashback to issue 38 in which - after baulking at Crypto.com’s TV campaign and a digital token named after Elon Musk’s dog being pushed in a major advertising campaign on London’s tube, I concl…