The choice of a new generation
Your brand isn't what you say it is; it's what your customers feel about you.
Issue β 78 | London, Sunday 2 April 2023
πΈ First, flashback to October 2021 when actor Matt Damon called you a coward. This week, he wants to apologise.
ππ» Now, read on to learn why:
β Your logo is not your brand; itβs a visual reminder of how your customers feel.
β‘ CMOs should be responsible for every single client touchpoint.
β’ Communications, both intβ¦
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