The choice of a new generation

Your brand isn't what you say it is; it's what your customers feel about you.

Issue № 78 | London, Sunday 2 April 2023

📸 First, flashback to October 2021 when actor Matt Damon called you a coward. This week, he wants to apologise.

👉🏻 Now, read on to learn why:

① Your logo is not your brand; it’s a visual reminder of how your customers feel.

② CMOs should be responsible for every single client touchpoint.

③ Communications, both int…