Tagged

A powerful tagline might well be the most powerful brand component of all.

Issue № 108 | London, Sunday 22 September 2024

Read on to learn why:

① A good tagline distils your most important marketing message.

② The process of unearthing your tagline is valuable in itself.

③ The Alternative Investment Market needs urgent attention.

④ The UK has an opportunity to seize the lead in digital finance.

⑤ A distinctive logo trumps corporate synergy every time.

⑥ The absence of kindness is a management failure.

⑦ We should prioritise lifelong learning over formal qualifications.

📸 But first, flashback to last week when I told you that AI is overhyped, misunderstood, and underestimated. Well, this week, it emerged that CMOs are embracing AI despite the knowledge gap and 70% of marketers use it weekly.