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Magnet, not megaphone
In the age of AI, creativity will be marketing's strongest currency.
Jun 8
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Andrew Carrier
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InMarketing This Week
Magnet, not megaphone
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Focus
Regardless of how complex your product is, it should solve just one clear problem.
Jun 1
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Andrew Carrier
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InMarketing This Week
Focus
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May 2025
Private pixel puppets
AI has enormous potential to delight your customers if used wisely.
May 25
•
Andrew Carrier
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InMarketing This Week
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Kiss
When improving your product, sometimes it's best to keep it simple, stupid!
May 18
•
Andrew Carrier
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Kiss
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Give away the shop
Offering value freely remains the best way to earn your customers' trust.
May 11
•
Andrew Carrier
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InMarketing This Week
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Birdie
Investment products should be promoted by experts not celebrities.
May 4
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Andrew Carrier
2
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Birdie
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April 2025
Candid customer
The process of capturing customer feedback should be baked into your business.
Apr 13
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Andrew Carrier
2
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Foolhardy
Marketing messages not substantiated with facts are folly.
Apr 6
•
Andrew Carrier
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March 2025
Roots
The best rebrands embrace the past while looking to the future.
Mar 30
•
Andrew Carrier
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InMarketing This Week
Roots
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Dear, dear, dear
Your charging structure should be as simple as you can possibly make it.
Mar 23
•
Andrew Carrier
1
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InMarketing This Week
Dear, dear, dear
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Rotten apples
The line between preview and misrepresentation is razor thin. And just as dangerous.
Mar 16
•
Andrew Carrier
1
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InMarketing This Week
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Prblm slvd
When your brand is getting in the way of your business, it’s time for a change.
Mar 9
•
Andrew Carrier
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InMarketing This Week
Prblm slvd
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