Barclays' bold branding

Compelling branding connects client friction points and specific solutions.

Nov 2 • 

Andrew Carrier

3

October 2025

Robot wars

In a squabble for dominance, AIs are taking over our browsers and our social media feeds.

Oct 26 • 

Andrew Carrier

1

Go with the flow

Sometimes your clients will disregard your best laid product naming plans. And that's okay.

Oct 19 • 

Andrew Carrier

3

Aaand...action!

There are no more excuses: video should be an integral part of your marketing assets.

Oct 12 • 

Andrew Carrier

2

Robo Adviser (†2025)

Clients care about what you do for them, not how you do it.

Oct 5 • 

Andrew Carrier

1

September 2025

Out with the old

When the nature of your business shifts fundamentally, your brand should too.

Sep 28 • 

Andrew Carrier

2

Persuasive reach

The messenger is as important as the message.

Sep 14 • 

Andrew Carrier

July 2025

Les grandes vacances

InMarketing This Week is taking a break and will be back on 14 September 2025.

Jul 6 • 

Andrew Carrier

1

June 2025

Magnet, not megaphone

In the age of AI, creativity will be marketing's strongest currency.

Jun 8 • 

Andrew Carrier

1

Focus

Regardless of how complex your product is, it should solve just one clear problem.

Jun 1 • 

Andrew Carrier

May 2025

Private pixel puppets

AI has enormous potential to delight your customers if used wisely.

May 25 • 

Andrew Carrier

Kiss

When improving your product, sometimes it's best to keep it simple, stupid!

May 18 • 

Andrew Carrier