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Deliver delight
Marketing is pointless unless your customers are delighted with your product.
May 5
•
Andrew Carrier
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Deliver delight
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April 2024
Sold down the river
Losing sight of who your customer is will cost you dearly in financial services.
Apr 28
•
Andrew Carrier
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Sold down the river
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Don't duck
Your spokespeople should be trusted not mollycoddled.
Apr 21
•
Andrew Carrier
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Don't duck
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Read the room
Empathy may be the rarest quality in corporate comms. And the most powerful.
Apr 14
•
Andrew Carrier
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Read the room
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Compliant creativity
In financial services, a great advert isn't alway a good advert.
Apr 7
•
Andrew Carrier
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Compliant creativity
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March 2024
Something fishy
Your brand is what others feel about you.
Mar 31
•
Andrew Carrier
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Something fishy
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The forgotten P
Most B2B marketers spend far too little time thinking about product distribution.
Mar 24
•
Andrew Carrier
1
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The forgotten P
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Introspection
Your most important audience is also the most overlooked: your own staff.
Mar 17
•
Andrew Carrier
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Introspection
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Equity
It’s time to drop the platitudes and take meaningful action.
Mar 10
•
Andrew Carrier
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Equity
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Marketing vs marketing
All marketing is ultimately about driving growth.
Mar 3
•
Andrew Carrier
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Marketing vs marketing
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February 2024
Manifestos
Differentiating your brand can be based on issues rather than selling points.
Feb 25
•
Andrew Carrier
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Manifestos
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July 2023
Les grandes vacances
InMarketing This Week is taking a break.
Jul 30, 2023
•
Andrew Carrier
1
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Les grandes vacances
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