Marketing vs marketing

All your marketing should ultimately drive growth.

Issue № 87 | London, Sunday 3 March 2024

Last week I told you that we’d reached the tipping point for artificial intelligence.

This week, with Nvidia becoming only the 3rd stock to ever close above a $2 trillion valuation, Microsoft striking a deal with French AI firm Mistral, and Apple giving up on a decade of working on its car in favour of AI, it seems everyone else agrees. But as an IMTW reader, you’re rightly asking, what impact will AI have on marketing? Like elsewhere, to a large extent AI’s usefulness to marketers will depend on the skill of the person prompting it. In the beginning at least, it will be most valuable in speeding up the mundane, freeing us to spend more time being strategic and creative. That alone makes it worth looking into.

That’s why, starting with today’s issue, you’ll find a new section dedicated to showcasing some of the genuinely useful AI tools - many free - already available to marketing teams. You’ll find ‘The AI spotlight’ below, just before ‘Off cuts’…