Manifestos

Differentiating your brand can be based on issues rather than selling points.

Issue № 86 | London, Sunday 25 February 2024

Read on to learn why:

① Taking a stand will get you noticed and build rapport with customers.

② You should identify what you’re fighting against.

③ Sustainable growth demands strategic investment and cost containment.

④ We've reached the tipping point for artificial intelligence.

⑤ You should be producing short, visual content for your employees to share.

⑥ Following is sometimes harder than leading.

⑦ You’ll never do your best work unless you’re interested in it.