Les grandes vacances
InMarketing This Week is taking a break.
I hope this note finds you sipping your coffee by a picturesque pool somewhere. We all need some time off. And that’s exactly what I’ll be doing shortly too.
Until I return, I leave you with these, the five most popular posts of the last 12 months.
People power: Social media works when it’s personal.
Five a day: For customer acquisition, trust beats distribution channels, tech-savvy and data.
Shun shovelling shit: All brands benefit from helping not hindering the press; and it’s easy to do.
Event horizon: Standing out at big conferences depends on sass, not spend.
A little less conversation: Customers and investors want action not words.
It’s a joy to write IMTW for you every week. Thank you for reading, commenting and sharing. I look forward to continuing the conversation with you soon.
In the meantime, I wish you and your loved ones bonnes vacances!
P.S. For endless and ultimately nauseating photos of food, wine and vistas from my own holiday, please follow me on Twitter. Sorry, I mean on X.