Shun shovelling shit
All brands benefit from helping not hindering the press; and it’s easy to do.
Issue № 77 | London, Sunday 26 March 2023
📸 First, flashback to last summer when I advised you to become a B Corp. This week, I would be remiss not to mention that the organisation’s effectiveness is in queastion.
👉🏻 Now, read on to learn why:
① Making the media's life easier is low hanging fruit for your comms team.
② You should put yourself in the sho…
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