Dotty over data

Transparency turns to trust.

Issue № 117 | Brussels, Sunday 24 November 2024

Read on to learn why:

① Customers want to benefit from use of their data.

② Communication, personalisation and productisation should inform data use.

③ Avoiding failure is as valuable as achieving success.

④ Digital financial markets need an industry-owned platform.

⑤ SEO ‘hacks’ never work for long.

⑥ Return-to-work mandates have become a tug-of-war.

⑦ Some form of UK-EU rapprochement is inevitable.

📸 But first, flashback to October when I told you that a distinctive brand asset is invaluable and should be rejuvenated, never jettisoned. This week it became apparent that Jaguar didn’t get the memo - unlike the New York Times and The Verge, both of whom certainly read last week’s issue of IMTW.