Baby with the bath water

A distinctive brand asset is invaluable. It should be rejuvenated, never jettisoned.

Issue № 111 | London, Sunday 13 October 2024

Read on to learn why:

① Only a fool would scrap a distinctive brand asset.

② You should never succumb to the temptation to modernise for the sake of it.

③ Regulation and taxes are denting Britain’s financial services sector.

④ CBDCs may be just a testing ground for the real prize: tokenised deposits.

⑤ Brand equity is a long-term game but essential for staying relevant.

⑥ Art can be a powerful relationship builder.

⑦ AI’s utility in wealth management depends on its ability to feel human.