Digitise or die

A delightful digital experience is no longer differentiating, it's table stakes.

Issue № 109 | London, Sunday 29 September 2024

Read on to learn why:

① Failing to deliver digital delight will lose you customers.

② Marketing should be as focused on client retention as it is on acquisition.

③ The FCA’s Assessment of Value report requirement is doing a great job.

④ AI continues to confound regulators.

⑤ KPIs are focused on the big picture; metrics zero in on specific tactics.

⑥ It’s time to reconsider automated prediction systems.

⑦ The AI backlash has begun.

📸 But first, flashback to last week when I told you that a distinctive logo trumps corporate synergy every time. This week, it seems the Magic Circle’s oldest firm, Freshfields Bruckhaus Deringer, ignored my advice. Apparently, the New York-based partners charged with spearheading the law firm’s US presence insisted on a more ‘global’ look - and the results are as uninspiring as you’d expect.