CMO insights

The customer comes first.

Issue № 110 | London, Sunday 6 October 2024

Read on to learn why:

① It’s what technology will do for the customer that matters.

② Marketing’s key role is to represent the customer to help drive growth.

③ EU politicians want an integrated EU financial system, until they don’t.

④ It turns out, you can go from non-profit to monopolist in a heartbeat.

⑤ The best marketing is centred on customers.

⑥ People who claim to be good managers rarely are.

⑦ Asset managers are replacing banks as vital cogs in the flow of credit.

📸 But first, flashback to last week when I told you that to digitise or die. This week, it appears as if Saxo Bank, the New York Times, and a slew of financial advisers are all IMTW readers.