Carthago delenda est

What you say is not always as important as how you look saying it.

Issue № 98 | London, Sunday 19 May 2024

📸 Flashback to last Sunday when we: a) discussed how Apple could have avoided the misjudgments that plague its new iPad Pro ad; and b) celebrated Montblanc’s glorious new campaign. Turns out the answer was staring us in the face.

👉🏻 Now, read on to learn why:

① People may disregard what you say based on what you look like.

② ‘What looks good on camera’ is easier to convey than ‘what looks good’.

③ Too big to fail may be a thing but so is too big to retire.

④ There’s an AI arms race going on. And those don’t tend to end well.

⑤ Finfluencers’ high influence and low insight is a recipe for disaster.

⑥ There’s often a lag between our self-perception and how others view us.

⑦ Optimism is returning to Europe’s fintech sector.