Bad apple

Your customer should be the hero of your marketing.

Issue № 97 | London, Sunday 12 May 2024

📸 First, flashback to November 2022 when we talked about BrewDog’s CEO clumsily stirring up controversy on LinkedIn. Well, this week he stepped down.

👉🏻 Now, read on to learn why:

① Great marketing isn’t about products, it’s about emotion.

② Celebrating your customers, not selling to them makes for better ads.

③ Financial institutions continue to struggle to earn trust. Technology can help.

④ Both the securities and the cash leg of a transaction should be on blockchain.

⑤ People power is on the ascendant, from Cupertino to China.

⑥ Getting the right team on board and collaborating effectively is critical.

⑦ JP Morgan prefers unified ledger over public blockchain for tokenisation.