Being sociable

Leaders in finance and technology should embrace social media with gusto.

Issue № 101 | London, Sunday 9 June 2024

Read on to learn why:

① A large, devoted social media following is one of your most powerful weapons.

② Social media programmes demand permission, content and framework.

③ In our digital age, there’s still huge value in physical, experiential marketing.

④ Big banks all want in to fintech but are adopting different entrance strategies.

⑤ AI is now delivering tangible cost reductions for marketing functions.

⑥ HR desperately needs sound communications expertise but rarely has it.

⑦ Communications can save you or damn you.

📸 But first, flashback to last week when I suggested that neobanks’ lasting impact was in getting the established banks to improve their offerings. Right on cue, this week Lloyds launched free debit card use abroad and NatWest announced a euro travel account. Want to know what the oldies will be doing in five years’ time? Keep on eye on what Monzo is doing today.