Be prepared

The Scouts can teach us the most important lesson about crisis communications.

Issue № 100 | London, Sunday 2 June 2024

🔂 First, feedback: Some readers felt I overstated the impact of Mark Zuckerberg’s makeover and was too harsh on Sam Altman. Well, this week, Zuckerberg is popular again and even Altman’s former board member says he’s a liar.

👉🏻 Now, read on to learn why:

① Having a crisis comms plan in place before a criss hits is critical.

② A crisis demands regret, responsibility, resolution, restitution, and reform.

③ Financial firms’ ESG claims are now being scrutinised by the UK regulator.

④ Neobanks’ only lasting impact is getting big banks to improve their own apps.

⑤ AI is amplifying the tension between publishers and search engines.

⑥ Marketing is no laughing matter.

⑦ The jury’s still out on Jane Fraser’s transformation of Citi.