Your life's work squandered
Even a penny spent on advertising is wasted if the copy doesn't differentiate.
Issue № 55 | London, Sunday 11 September 2022
The week ended with great sadness here in the UK and - to be candid with you - I almost skipped this issue as a result. But noting how many brands misjudged their reactions to the Queen’s passing (often calling into question their own authenticity), I concluded you might enjoy something to take your mind off …
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