Who influences the influencers?
In this week's briefing, we discuss influencer marketing. Many are sceptical. So what should brands have foremost in their minds before embarking on it? | Issue № 1
What’s new?
On Monday, Sifted (the FT's excellent title focussed on the European startup sector) published a look at how influencers are on the rise and social media like Instagram and TikTok are "the new battlegrounds for digital banks". In short:
"Fintechs are now focusing their fight for market…
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