Issue № 85 | London, Sunday 9 July 2023
Apologies for my absence, dear reader. The last few weeks have been busier than usual at work leaving me too little free time to bring you IMTW.
Read on to learn why:
① Making it hard is the wrong way to dissuade customisers from leaving you.
② Product stickiness should be built on incremental value to the customer.
③ …
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