This time it's personal

How marketers can provide a more bespoke experience. And why they must | Issue № 19

This week / What’s new? | Why does it matter? | What’s next? | What else? | Quotable | One more thing

This week

Read on to learn why:

① For more personalisation, 71% of clients are willing to share personal data.

② Delivering a delightful experience via digital channels depends on personalisation.

③ Consent and collaboration are the key to leveraging persona…