The social minefield
What happens when you try to outfox the wisdom of the social media crowd’s bullshit detector
Welcome to IMTW issue № 47. By the time you read this, I plan to be wandering the hallowed halls of The Royal Academy, having put this week’s briefing together for you last night. I hope you find it valuable.
👉🏻 Read on to learn why:
① Lack of authenticity will fell any social media marketing.
② The best defence against negative PR is integrity.
③ Acquiri…
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