The power of partners
In this week’s briefing: partnerships between Big Tech and financial firms. Will the uneasy peace last? And how should you maximise the benefits of partnership marketing? | Issue № 2
What’s new?
On Wednesday, The Verge reported on Google's relaunch of Google Pay, including a massive set of new features effectively making it an all-in-one money app. Two days later, The FinTech Times showcased Citi's new Citi Plex, a fully digital current and savings account delivered through...you guessed it...Google Pay.
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