The forgotten P

Most B2B marketers spend far too little time thinking about product distribution.

Issue № 90 | London, Sunday 24 March 2024

📸 First, flashback to January 2023 when I told you DeadHappy was dead wrong. This week, they shut their doors. Marketing - great or terrible - matters.

👉 Now, read on to learn why:

① Place is often given little more than a cursory mention in B2B strategies.

② In B2B, the thinking about ‘place’ is predominantly about partners.

③ Finance continues to mistreat women and is losing talent as a result.

④ The future of asset management will be tokenised.

⑤ Merely catching up isn’t product differentiation.

⑥ Poor managers have fewer and fewer places to hide.

⑦ Senior leaders continue to be guided by the Stoics.