Something fishy

Your brand is what others feel about you.

Issue № 91 | London, Sunday 31 March 2024

🐣 Happy Easter Sunday, my friend. I’m no bunny but I do have an email chock-full of treats for you. Read on to learn why:

① You brand is defined by every single interaction anyone has with you.

② Your messaging is worthless unless you embody it.

③ Financial brands can no longer eschew compliance when affiliate marketing.

④ Funds are being tokenised and will be on public permissioned blockchains.

⑤ Advertising’s next challenge is persuading consumers to offer up their IDs.

⑥ Pace, not perfection, is the key to unlocking growth.

⑦ Great marketing tells stories.