RIP, social

For social media, the road ahead will look very different to what's come before.

Issue № 103 | London, Sunday 23 June 2024

Read on to learn why:

① X has been all but abandoned by serious people.

② A sound social strategy demands audit, audience, action and anticipation.

③ Getting large, global financial firms to collaborate is easier said than done.

④ Products that might damage your reputation are best left to partners.

⑤ Only what gets measured gets managed.

⑥ Fintech is driving the growth of recruitment in financial services.

⑦ Wall Street is impatient to move from trial to production with digital money.

📸 But first flashback to November 2022 when we talked about James Watt, the then CEO of BrewDog, using LinkedIn to differentiate his brand. This week, he launched a marketing platform to allow any brand to leverage online influencers.