Issue № 84 | Brussels, Sunday 28 May 2023
📸 First, flashback to April when a robot wrote your copy of IMTW. This week, almost the entire issue has been taken over by AI because we all need to get familiar with it.
👉🏻 Now, read on to learn why:
① Customers care about the product or service they’re buying, not your brand.
② Your brand should distill your p…
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