Primum non nocere

The first rule of rebranding should be 'do no harm'.

Issue № 59 (‘the very SWIFTy one’) | London, Sunday 9 October 2022

As you pour a coffee then serenely settle down to read this, I’ll be swearing and sweating, hopelessly trying to cram a week’s worth of clothes into a bag small enough to take on board a short-haul flight to Sibos. More on that in a moment.

Read on to learn why:

① The digital and social age