People buy people

When it's all said and done, marketing and sales (whether in B2C or B2B) is really just about making a human connection.

Issue № 57 (‘the Jamie Dimon one’) | London, Sunday 25 September 2022

Last Sunday’s email, sent during the UK’s period of national mourning, ended with a reminder of how no one wants brands commenting on societal affairs. This week, the ever-insightful Mark Ritson expanded on the theme. It’s a great read.

Now, read on to learn why:

① On social media, bei…