Online Potemkin villages
The metaverse is conceptually flawed and marketers should ignore it for now.
Issue № 65 | London, Sunday 4 December 2022
Read on to learn why:
① There is no evidence that anyone wants to interact with you in the metaverse.
② AR will eclipse VR in usefulness and importance to your marketing.
③ Successful brands are guided by what truly differentiates them.
④ It’s dangerous to confuse bitcoin with blockchain.
⑤ Content marketing should…
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