One man show

Concentration risk occurs in marketing too.

Issue № 66 | Horsham, Sunday 8 January 2023

Read on to learn why:

① Brand contagion is rare but real.

② Single points of failure are as big a risk in marketing as operations.

③ A career in the City is not the draw to bright graduates it once was.

④ Middlemen who add little value should be very afraid of blockchain.

⑤ The search engine wars are back on and thi…