Introspection

Your most important audience is also the most overlooked: your own staff.

Issue № 89 | London, Sunday 17 March 2024

Read on to learn why:

① Communicating a strong employer brand turns staff into your ambassadors.

② Any audience in your marketing plan should be analysed.

③ The UK wants a slice of the crypto pie but only for institutional investors.

④ Leaders in financial services continue to prioritise blockchain projects.

⑤ Naming should be entrusted to your Marketing team, not your Product team.

⑥ Flexibility may come at the price of being able to concentrate.

⑦ Good marketers don’t sell, they build trust and loyalty.