Don't duck

Your spokespeople should be trusted not mollycoddled.

Issue № 94 | London, Sunday 21 April 2024

📸 First, flashback to January 2022 when we talked about the phenomenon of finfluencers. This week, an unlikely new one joined their ranks.

👉🏻 Now, read on to learn why:

① Most public speaking appearances are sterile and boring.

② You should train then trust your spokespeople.

③ Being everything to everyone, everywhere is doomed to fail.

④ The money of the future will be tokenised and programmable.

⑤ In a digital age, analogue media have enduring appeal.

⑥ Shrinking public markets are a cause for concern for investors.

⑦ Customer service is getting worse and it will cost us all.