Deliver delight

Marketing is pointless unless your customers are delighted with your product.

Issue № 96 | London, Sunday 5 May 2024

📸 First, flashback to October 2022 when the UK’s Advertising Standards Authority banned HSBC’s climate ads. This week, the scrutiny of green claims shows no sign of abating as HSBC - again - faced a backlash. Is that what made the last five years so ‘intense’ for Noel Quinn?

👉🏻 Now, read on to learn why:

① If you get service wrong and you’ll likely lose a customer.

② Marketing should be tightly integrated with your customer service function.

③ The big City bonus is back.

④ Institutional capital markets players are embracing blockchain.

⑤ The foundations for a post-search online world are being laid now.

⑥ Humans need to be trained and empowered to manage AI tools.

⑦ Power comes from economic prosperity and technological sovereignty.