Cost-outcome analysis for marketing
Why your marketing budget should be dependent on carefully chosen key performance indicators
📸 First, flashback to last Sunday: As you were relaxing with your iPad and your copy of IMTW issue #51, I was taking in the Royal Academy’s Summer Exhibition. Always an eclectic experience, this year the show even tipped its hat to fintech.
👉🏻 Now, read on to learn why:
① The tide has turned for fintech firms.
② The co…
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