Client retention > client acquisition
Why keeping existing clients happy is more important than finding new ones - and how marketing can help
Welcome to IMTW issue № 35. I know what you’re thinking, dear reader. How is it Sunday again?
Here’s your weekly showcase of news likely to impact you - delivered with insight on why it matters and ideas on what to do about it.
📸 But first, flashback to last month when we mentioned BNPL and I asked “why all the hype for a business that is both ethically …
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