Board or bored

Marketing belongs in the boardroom but most marketers are ill-prepared.

Issue № 104 | London, Sunday 30 June 2024

Read on to learn why:

① Marketing isn’t well understood or respected by most boards.

② Most CMOs aren’t equipped to interact effectively with board members.

③ Rebrands are only ever needed if your audience misunderstands you.

④ Even central bankers are having to adapt to AI.

⑤ Marketing should be at the heart of your strategy, as well as your boardroom.

⑥ My favourite city in the world is likely to become a little less appealing.

⑦ Brexit continues to make Brits an international laughing stock.