April Fools'

Why financial brands should steer clear of pranks on 1 April | Issue № 16

This week / What’s new? | Why does it matter? | What’s next? | What else? | Quotable | One more thing

This week

Read on to learn why:

① April Fools’ pranks erode trust - and most brands can ill-afford that.

② Credibility is a brand’s most valuable asset.

③ Pranks should play to strengths while being fun and self-deprecating

④ The allure of crypto is proving t…