The forgotten P
Most B2B marketers spend far too little time thinking about product distribution.
Issue â„– 90 | London, Sunday 24 March 2024
📸 First, flashback to January 2023 when I told you DeadHappy was dead wrong. This week, they shut their doors. Marketing - great or terrible - matters.
👉 Now, read on to learn why:
â‘ Place is often given little more than a cursory mention in B2B strategies.
② In B2B, the thinking about ‘place’ is predominantly ab…
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